Our story
The Touch Grass Initiative is a movement disguised as a tech company. We build an app — but our goal is to get you off it.
Why we exist
The average child now spends over 7 hours a day on screens. Adults aren't far behind. Meanwhile, loneliness is at epidemic levels, physical activity is declining, and the simple act of meeting your neighbors has become unusual.
We're not anti-technology. We're pro-balance. The same devices that keep people indoors can be the ones that get them out — if they're designed with that intention from the ground up.
That's the entire premise of the Touch Grass Initiative. Everything we build has one north star: more time outside, more real connection, less time staring at a screen.
"I watched my kid stare at a screen at the lake. That was enough."— Founder, Touch Grass Initiative
What we stand for
Face-to-face interaction is irreplaceable. We build technology that creates the conditions for it — then gets out of the way.
Movement shouldn't be a chore. We make finding and joining active experiences so easy that getting outside becomes the path of least resistance.
Every club, event, and activity on our platform is a thread in a larger fabric. We're building communities, not just user bases.
Children are growing up in a world designed to keep them on screens. We're building the counter-force — tools that reward real-world activity.
How we got here
Frustrated by watching kids — and adults — glued to screens at parks, playgrounds, and sports fields, the initiative was born from a simple question: what if technology pushed you outside instead of pulling you in?
The core team assembled. Research began. Hundreds of parents, coaches, and community organizers were interviewed to understand what real-world connection actually needs from technology.
The first app is ready — events, clubs, a live map, chat, and the Screen Time Credits system, all in one place, designed to make the outdoors the most compelling place to be.
The team
Our team is made up of parents, athletes, coaches, and community organizers who live the mission every day.
Whether you want early access to the app, want to start a club, or want to partner with us — we want to hear from you.